13 Car Rental Brands in Florence, Tuscany, Italy

Reviewed: October 26, 2022

Counter staff not particularly friendly and not really helpful when we asked for advice on returning car and avoiding traffic limitation zone. Drop off was straight forward.

Reviewed: June 7, 2022

Car fitted in 4 large suitcases without parcel shelf in place. Unfortunately hire company wouldn’t let us leave it so it had to sit in front of back seats entire journey.

Reviewed: October 5, 2019

Nos dieron unos coches de categoría inferior a los contratados y más pequeños y además tuvimos que pagar 100€ adicionales por cada coche. Experiencia lamentable.

Reviewed: October 19, 2022

Tuve que manejar 2 horas para que me cambien el auto porque tenía un problema Renault 9 asientos . Cuando lo cambie VW 9 asientos , tuve que ponerle aceite , luego me lo reembolsaron . A Álamo en Florencia les falta ver el mantenimiento de sus carros .

Reviewed: May 24, 2022

Great staff on site at Florence airport

Reviewed: September 26, 2019

Very good service, the car rental office was a little tricky to find at first as they had moved to a new office around the corner. The car was spacious and a good spec, it was a smooth process on collection and return just be careful of the ztl zones.

Reviewed: September 10, 2019

Car was not what I paid for. I was given a compact car (VW golf) instead of the intermediate car I requested (was supposed to be something in the same class as an Audi A3). The counter staff (Locauto) argues with me at length about this, arguing they were of the same class and wanted me to pay more for a different car, which I refused. Further, the process took quite a bit of time, from the counter to actually picking up the car. The car also had significant damage, which the person who gave me the car assured me he noted on the ipad/tablet, but who apparently did not. Consequently, when I dropped off the car, the Locauto staff person gave me a hard time about the damage and said I would definitely have to pay for it. She then made me write a statement regarding the damage under penalty of perjury. This process held us up when we had a flight to catch. I then got an invoice for 400 Euro by the time I landed in the US, which clearly demonstrated that they did not perform any investigation. The email with this invoice only gave a total of 48 HOURS to contest the charge or my credit card would be charged, which is a ridiculously short window, especially for people with long flights. I did contest the charge and they did drop it, which also is evidence that they did not investigate the damage prior to charging me and caused me unnecessary delay and stress.

Reviewed: October 31, 2017

Like: Service good, without any hassles. Dropping also very easy.
Dislike: Vehicle was good.

Reviewed: September 6, 2022

There is not a scratch and dent check before departure. Told to take a photo, with date stamp. On return, they don’t open early, had to wait for agent, to confirm scratch, dent was present before rental.

Reviewed: July 12, 2022

Used them for the 3rd time in my life and was once again very pleased with the service and the car. Would not hesitate to use them again. Getting a Fiat 500 was the icing on the cake!

Reviewed: October 22, 2019

the person at the garage where we picked up the car was extremely unhelpful!!! if he worked for me he would be looking for another job!

Reviewed: July 1, 2019

Very very hard to find return counter at FCO. Check in process was great but return process was hell. I tried to call the support phone numbers but no answer.

Reviewed: June 17, 2019

Horrible. Zero customer service. Reeked of cigarettes. Didn’t have a car for us and kept our money. Awful experience.

Reviewed: June 22, 2022

We had a very long wait to pick up our car in Florence. There was a long queue to get service.

Reviewed: September 21, 2019

Staff was great at pick-up. We had two car and there were a few people waiting in line but it went smoothly with the paperwork. No attempt to sell us on additional insurance as we had bought full cover from Easyrentcars. Once paperwork was done, however, in Florence centre, we had to walk a little to a garage to collect the car. Unfortunately, lots of people were waiting and staffs did their best to get everyone their cars. It was a little hectic and took a while, but the staffs did their very best. We may have just been their at peak pick up time too. Just allow extra time if picking up in Florence centre.

Reviewed: August 22, 2019

Everything about the car and counter staff in Florence was excellent. The europcar app was terrible , and the customer service over the phone was terrible - staff members didn’t listen, did wrong updates, didn’t send confirmation of changes, and didn’t listen.

Reviewed: July 11, 2019

Europcar counter folks were fine but their 24/7 emergency line was not. We called for help when a warning light came on in our Volvo. The person answering did not speak English but said someone would call us. Never got a return call. We figured out the issue but if it was more severe I can imagine a frustrating experience. Got their cell phone/WiFi rental. It was fabulous making navigation and location highlights easy. Worth the money.

Reviewed: June 20, 2019

Average - had booked a Q3 but that wasn't available.

Reviewed: January 1, 2020

The agent at the airport car rental was extremely helpful and friendly. The car was not very clean inside, nothing major but I don’t think it had been cleaned just before being rented to us.

Reviewed: November 2, 2019

Staff a bit pushy to buy comprehensive car insurance and tried to scare us but other than that everything else was good. Thanks

Reviewed: September 11, 2019

We received a fiat panda in good condition. We were charged twice for the cost of the car rental once by EasyRentCars and again by Goldcar. Had to waste my time scanning rental agreements.

Reviewed: September 4, 2019

Everything worked out well. The only catch is a large deposit.

Reviewed: July 2, 2019

Je vous ai ecris un mail a ce sujet. La guichetière a refusé de me donner le vehicule et a demandé 80e de plus pour me donner la voiture

Reviewed: May 6, 2019

I have rented cars multiple times, however, it has always been through Avis/Hertz/EuropCar. This has been the first time I rented Gold Car and experience was a breeze. Collected the car in 15 minutes flat from Florence Airport. Car Drop-Off process took no more than 10 Minutes - Francesco at Gold Car Drop Off was really helpful and quick. The car condition was excellent and as good as new. Just awaiting refund of the deposit/authorisation. Once that comes through, will leave a detailed review. Have been advised that the refund takes about 2 weeks time.

Reviewed: October 6, 2019

I had to wait 2h20 to pick up my car in Florence; I never experienced this. They had many customers but it seems to be a known problem. Why then don’t they make it a better experience? They could have at least reduced slightly the overall costs as I could not pick up the car at the right time because of this issue. Additionally, they charged a large amount of money on my credit card and now 2 days later I still did not get a refund. Note though that the staff was helpful and courteous though visibly missing some personnel (and at lunch a few desks were empty, I guess for the lunch break ... but with many, many guests including me waiting for hours). One good point though was that the staff at the airport (drop off location) was very quick and efficient.

Reviewed: October 4, 2019

Only downside was the drop off, we kept missing the turning as it wasn't sign posted very well. The staff were extremely friendly, and spoke good English. Everything was good with the car, it was clean and exactly what we wanted.

Reviewed: October 4, 2019

Counter staff on pick up was incompetent, slow and always on hi s phone. Didn’t seem to know his job and just wanted to sell extra stuff taking up more time. Didn’t care about long line.very dissatisfied with the experience.

Reviewed: September 2, 2019

Car collection took a very long time, well over an hour. Luckily the Firenze staff member greeting us was extremely helpful. The car itself was not great - a button on the fob unlocks the boot and if you are not aware of this then the boot can fly open - happened to us on motorway and those following us were very lucky to avoid collision. Avoid Fiat Qubo!

Reviewed: August 28, 2019

Pick up and drop off were both a smooth process. Florence is a busy location so worth allowing at least 30-60mins to collect your car.

Reviewed: August 13, 2019

We were handed the keys with no pre check condition of car and sent off to a huge car park to find it... 2 groups with 4 young children... I managed to picture all of the scratches and dents however my brother in law after 10 mins of looking was so stressed with not being able to find his car in 30+degree heat that he forgot. He was charged on return for small scratches on the car which were on a precheck sheet, he refused to admit to and was told that he needed proof or he would be fined ...I was then shown my precheck sheet which the same man said I had made extra scratches that he had no record of, fortunately I then produced the (unbeknownst to him)photos I took which showed these marks and It was painfully obvious that he was trying to con me.. I had also just witnessed an elderly lady being fined for chips of the paintwork and she had no evidence otherwise. I would have thought a precheck walk around should be standard prior to hiring any vehicle, not an inquisition when returning.. a very disappointing end to a lovely holiday . Please respond to this complaint prior to my posting on trip advisor in 48 hours.

Reviewed: August 7, 2019

The staff was supportive. Masi & Viola were good fellows. But they charged me Rs. 5500 for fuel worth of Rs. 800. Mis use of pre authorization.

Reviewed: June 26, 2019

Great friendly service

Reviewed: August 17, 2019

Ordered a full size car, got a 1 litre engine vehicle and that replaced the car that was faulty. Stereo was smashed and media unit not switching on. First car done nearly 100,000 miles. Do not use firefly!

Reviewed: July 3, 2019

The 1 member of staff was very friendly, however waiting time was unacceptable due to there ONLY being 1 member of staff.

Reviewed: August 16, 2019

The car was delightful and lived up to expectations. There were a few scuffs and scratches that needed identifying on pick up. The car hire compound had building works going on. It was not located on airport and the shuttle bus was rather small with a big scramble for all when it turned up at either end. There should be a designated waiting line with shade provided as it was very hot and there was nothing to hide under at the rental compound.

Reviewed: August 11, 2019

At the counter in Florence we were told our drivers licenses weren't valid despite them clearly being valid. This discussion occurred for almost an hour before being finally allowed to take the car. Poor.

Reviewed: August 5, 2019

Charged me more than what was committed in the reservation and have so far not provided me any means to resolve my dispute. The sales reps at the desk at pick up and drop off locations were absolutely unhelpful.

Reviewed: July 22, 2019

１台目の車（Fiat500L）のオートマ性能が低く、数日後、再度来店してその旨を伝えたところ快く別の車（Ford EcoSports）に交換してもらえました。 予約時の車（Fiat500X）のグレードが同等かどうかは分かりませんが、良い車でした。

Reviewed: June 26, 2019

No, I was disappointed yet again in Mediterranean countries never to receive the model of car actually booked !!

Reviewed: June 26, 2019

The pickup was fairly quick but the drop off was painfully slow an be there wasn't even anyone else waiting before us! We missed a shuttle and had to wait simply because of the slowness

Reviewed: December 6, 2022

Car return at Milan should have a more prominent sign, went round and round to find the drop off location.. in the end found out the drop off point is located inside a multi storey carpark.. took about almost an hour to look around for it.